I have so many thoughts about this deal. One congrats to Jay, (📸 @ravieb) He continues to lay a Blueprint for black entrepreneurs and he is an inspiration.
Secondly Louis Roederer (Cristal) continues to live with the stain of the brand’s comments on support from the hip-hop community. Sure Cristal is a prestige champagne brand but they would for sure want the brand position that Armand currently holds.
To say that Jay-Z turned an obstacle into an opportunity is an understatement. A part of me...
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